@Klout changes abound. For my profile it was great my score jumped 10 plus points. Others not so much. What exactly is going on? Well I’ve checked out the Klout Blog so let’s find out exactly what in the hoo is happening.
According to the blog : Social media is changing daily. In just the past four years, Facebook grew from 100 million to over 900 million users. Twitter usage increased from 300,000 tweets per day to over 400 million tweets per day. Whew that’s a lot of finger clickin there! LinkedIn has grown from 20 million to over 175 million users.
What are the recent Klout Changes?
- Increased accuracy with an updated Klout Score that now includes significantly broader data sets and signals, including our first steps towards including real-world influence. We now include many more actions from Facebook, Twitter, Google+ and more, and for the first time incorporate Wikipedia as a signal. We’ve published more information about what goes into the Score here.
- More transparency with a brand new feature called “moments” that showcases your most influential social media activity—the times when your ideas most impacted and touched the people in your world.
- New, elegant site design that emphasizes your best content from across your connected networks.
More Data, More Often
We have increased the number of social media signals we analyze from less than 100 to more than 400. We have also increased the number of data points we analyze on a daily basis from 1 billion to 12 billion. All of this additional data helps us deliver a more accurate Score for everyone on Klout.
I’m called a broadcaster. Hmm I think that’s a cool thing. Klout says “Our long-term goal is to understand and analyze all the world’s influence, both online and offline. Today, we are entering the early stages of incorporating real-world influence into the Klout Score by integrating Wikipedia. We see a Wikipedia entry as a significant indicator of one’s ability to drive action in the real world.”
Moments is a significant addition to the Klout user experience. This feature displays the content and ideas that have been most influential across all of your networks, all in one place. Moments will also help you see interaction patterns emerge that can help you shape your influence and improve the quality of your ideas. We’ll make moments available to everyone over the next few weeks.