Direct response advertising just took another big leap as Facebook recently announced plans for the new Facebook Buy Button. Now your friends can be cruising through your baby pictures and purchase a new baby shower gift at the same time. Hurray for Snuggwugg® ( that’s the interactive pillow for babies and toddlers I invented in case you didn’t know that). How will it work?
When you see those sponsored ads in your feed you will also see a Facebook buy button at the bottom, you click that button and never have to leave Facebook to make the purchase. Brilliant? We’ll see I guess. When it comes to certain types of e-commerce Facebook has not always done that well. Facebook storefronts after all was a big flop. Still that doesn’t mean that this new venture won’t work.
The cons obviously will be that your customers can’t zoom in on a Facebook image. Although I’m sure they already know that and may fix that problem quickly. And your customers also will not be reading your glorious product description that took you days and days to draft. But do customers really need that much information before buying your product? It depends I suppose.
Some people like their buying decisions to be like their food- fast.
Either way for each us who coach, have ebooks, or other products like our Snuggwugg I think it’s very interesting. Right now the Facebook Buy Button is only being tested on a limited number of small to medium size businesses. So if you’ve not seen the buy button yet that may be why.
When it comes to making purchases Facebook already knows that some consumers have lofty trust issues and want their credit card information carefully guarded. Facebook made a statement according to their blog:
We’ve built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure. None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.I decided to see what Snuggwugg would look like with the Facebook buy button although we are not official testers yet. Pretty cool I thought.
So there you have it. I’d love to hear your thoughts? Do you think this new buy button is a great idea? Or will it be a big flop?